In job interviews, it’s common to be asked to describe your biggest weakness. If you find this question difficult to answer, don’t worry, you’re not alone. A similar question comes up in sales meetings when a client/prospect asks you how you compare to the competition. This short video outlines how you can effectively plan and deliver your answer. The key is for your answer to be C.I.A. – Confident, with Integrity, and Authentic.

Watch the video below to learn more!